• Used daily by 1,500,000+

  • Followed by 1,300,000+

  • Liked by 228,9M+

Flat Hair?

Switch to BASED

Made in the USA

100% Paraben, Sulfate, Phthalate Free

Non-Toxic, Endocrine Safe Formulas

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Liked by 228,9M+ people

Why Choose BASED?

  Others

No Parabens

No Sulfates

No Phtalates

Full IngredientTransparency

No Endocrine Disruptors

Made in the USA

SIMPLE, EFFECTIVE, BASED.

The New Gold Standard of Personal Care.

Our mission is to create cleanest, most effective men's care products - because confidence shouldn’t come at the cost of your health.

SHOP BASED

BEFORE & AFTER

From flat and lifeless to textured and volumized - in seconds. BASED Texture Powder delivers instant lift, natural volume, and a weightless finish that holds all day without compromising your health.

BEFORE

AFTER

 
 

1,500,000+ HAVE SWITCHED TO BASED

Join the BASED Revolution

Hear from the men who have elevated their confidence & health by switching to BASED.

 4.8 | 64,817+ Reviews

  • London N.a

    Worked amazing on my hair. It's nice size to fit in a crowded area and nice size to have a good amount of product in it. All natural ingredients. Will be buying other products.

  • Oliver N.

    I love based bodyworks texture powder it works very well and lasts long. Ingredient list is very small so no harsh chemicals on your hair.

  • Monika J.

    It helped so much making my hair day way better the only thing that you need it to make it perfect is make the shipping cheaper and then I'd order very often.

  • Bennett H.

    Gave my hair so much more texture than any other brand and lasts a long time.

  • Yusuf S.

    Great product for straight hair only takes a couple pumps and you get a lot of texture and volume to flat hair.

  • Eli R.

    Works really well on my straight- wavy hair. Paired with some salt spray and light blow dryer action.

    Frequently Asked Questions

    What makes BASED Texture Powder different from others?

    Our powder delivers instant volume with a natural matte finish while avoiding the messy residue typical of traditional powders. It’s lightweight, long-lasting, and scalp-safe.

    Is the Texture Powder safe for daily use?

    Yes. It’s formulated with only five clean, non-toxic ingredients and is free from parabens, sulfates, and hormone-disrupting chemicals.

    What hair types is this product best for?

    It works best on short to medium-length hair, adding texture, lift, and a matte look without weighing your hair down.

    How do I apply it?

    Simply spray or shake a small amount onto dry hair and style with your fingers. Use more for added hold and volume.

    Is it cruelty-free and made in the USA?

    Absolutely. All BASED products are vegan, cruelty-free, and proudly made in the United States.